{"product_id":"karunguruvai-rice-flour","title":"Karunguruvai Rice Flour (Arisi Maavu)","description":"\u003cp\u003e\u003cstrong\u003eKarunguruvai Rice Flour\u003c\/strong\u003e — stone-ground from whole unpolished Karunguruvai — a short-duration, dark-husked Tamil landrace. Because we leave the bran on, this flour is darker, nuttier and far more perishable than the white rice flour sold in shops. That is the trade-off, and we think it is the right one.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMilled from whole unpolished Karunguruvai\u003c\/strong\u003e — the bran layer is retained, not stripped for shelf life.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA traditional source of dietary fibre\u003c\/strong\u003e and naturally occurring minerals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle ingredient\u003c\/strong\u003e — no maida, no bleaching agent, no anti-caking agent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStone-ground in small batches\u003c\/strong\u003e, which keeps the grain's natural aroma intact.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNaturally gluten-free.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eNutritional Information\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\u003c\/td\u003e\n\u003ctd\u003e345–355 kcal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbohydrate\u003c\/td\u003e\n\u003ctd\u003e74–78 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtein\u003c\/td\u003e\n\u003ctd\u003e7–8 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal Fat\u003c\/td\u003e\n\u003ctd\u003e2.5–3.0 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDietary Fibre\u003c\/td\u003e\n\u003ctd\u003e3–4 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCalcium\u003c\/td\u003e\n\u003ctd\u003e15–25 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIron\u003c\/td\u003e\n\u003ctd\u003e2.5–3.5 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cem\u003eIndicative values for unpolished traditional rice flour. Traditional-variety grain varies batch to batch; figures printed on pack come from our own lab analysis of that lot.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003eIdiyappam\u003c\/em\u003e — add boiling salted water to the flour, knead and press. No roasting needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003ePuttu\u003c\/em\u003e — dry-roast the flour for 3–4 minutes first, then moisten and steam.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eKozhukattai\u003c\/em\u003e and \u003cem\u003emodakam\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eAdai\u003c\/em\u003e, rice roti and murukku\u003c\/li\u003e\n\u003cli\u003eAs a thickener for kanji, and in vadai or pakoda batters\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStore in an airtight steel or glass container in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eBest quality within 3–4 months of milling. The retained bran carries natural oil, so this flour develops a stale note sooner than polished white rice flour — we would rather print an honest date.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefrigerate after opening\u003c\/strong\u003e to extend usable life to around six months.\u003c\/li\u003e\n\u003cli\u003eAlways use a completely dry spoon.\u003c\/li\u003e\n\u003cli\u003eDiscard if it smells bitter or soapy — that is the bran oil turning.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCertifications \u0026amp; Compliance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFSSAI licensed food business — licence number displayed in our website footer.\u003c\/li\u003e\n\u003cli\u003eMilled in small batches from our own traditional-variety paddy.\u003c\/li\u003e\n\u003cli\u003eSingle ingredient — no maida, no bleaching agent, no anti-caking agent.\u003c\/li\u003e\n\u003cli\u003eOrganic certification: PGS-India \/ NPOP (certificate available on request).\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCan I use it straight for idiyappam?\u003c\/strong\u003e\u003cbr\u003eYes — no roasting needed for idiyappam. Dry-roast only when you are making puttu.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy is it darker than the rice flour I usually buy?\u003c\/strong\u003e\u003cbr\u003eBecause it is unpolished. Shop rice flour is milled from fully polished white rice; the bran gives ours its colour and its flavour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy is the shelf life shorter than normal rice flour?\u003c\/strong\u003e\u003cbr\u003eThe natural bran oil is still in it. Refrigerate after opening and it will keep well.\u003c\/p\u003e","brand":"Healthy Bowl","offers":[{"title":"500 g","offer_id":51564501500210,"sku":"FLR-KARUNGURUVAI-500G","price":175.0,"currency_code":"INR","in_stock":false},{"title":"1 kg","offer_id":51564501532978,"sku":"FLR-KARUNGURUVAI-1KG","price":329.0,"currency_code":"INR","in_stock":false}],"url":"https:\/\/store.gethealthybowl.com\/products\/karunguruvai-rice-flour","provider":"Healthy Bowl","version":"1.0","type":"link"}